Our Marketing Process
Simple. Sound. Stressless.
I
DISCOVERY
SESSION
We begin our IMC process by getting to know you as both an individual and a business owner to grasp your vision. We then want to understand the depths of your business, its marketplace, and how the market works, as well as current marketing efforts.
Lastly, we will discuss your future vision and how our involvement can help you achieve that in the least amount of time as possible within a reasonable budget. During the steps that follow your discovery session, we constantly research and dig for data to strengthen our choices.
II
FUTURE GROWTH STRATEGY
Following the initial consult, we will use the information gathered to create a personalized campaign strategy. This strategy consists of an assessment of your current marketing structure as well as a timed growth strategy for the future.
Here, we will detail what we believe are the most appropriate KPIs, metrics and content strategies are to achieving your short-term and long-term marketing objectives in the most efficient manner.
III
CAMPAIGN ARCHITECTURE
Having established an agreed-upon growth strategy, we will then begin crafting your online campaign, during which we invite your observation to safeguard your vision.
At this stage, we monitor sound coordination between creative and development, which is secured by validating our creative process with concrete data analysis.
Ultimately, this results in the implementation of the most appropriate integration of online marketing channels to best achieve your objectives.
IV
CAMPAIGN RELEASE
Before the campaign release, we will review the growth strategy to make sure we have constructed the right campaign, sending the desired message so we can achieve the outlined objectives.
The grounding of this is found in a review of campaign projections and how these tie in with our content strategy. We'll also throw a little kickoff shindig for good luck measure
V
MONITORING AND ADJUSTMENT
Once the IMC has been launched, we monitor live developments religiously and assiduously, adjusting where necessary, as rapidly as we can.
Revision and enhancement is a constant effort in this stage, and we make sure to keep you updated with bi-monthly reporting.