Branding & Content Marketing

Brands that harbour trust. content that drives engagement.

Digi Digs approaches its branding and content strategy from a standpoint of authenticity designed to create an identity that harbours a sense of humanism, trust, and authority in the mind of the user, whilst constantly thinking about your target customer and what they expect from your brand.

We want the consumer to see your brand and business as an industry authoritative they can talk to, not a corporate entity they make purchases from. If your customers see you as approachable and trustworthy, they're more likely to not only purchase, but stick around.

Copywriting for our content strategy bolsters your branding. We create content that 1) has on-brand language, 2) is audience-specific, 3) is search engine optimised. Our overall content strategy is based around the Google principle of E.A.T - effectiveness, authoritativeness, and trustworthiness.

Together, these create a consistent, audience-specific, measured strategies that will establish you as a preferred business over your competitors.

Developing a content strategy that's effective is long-run game, but doing it right has a profound impact. Whether it's short or long form blog content, curated social media, video, infographics & product info packs, eBooks or whitepapers, we'll identify what the best content is for your audience, and write that content for them.

 

Digi Digs differs from generic content strategy because we have perfected the science of tapping into the empathy and more broadly, the human experience, translating this into our data-driven, audience-targeted content strategies. 

Today, user attention is a commodity, and our research-based content strategies are crafted to catch and hold that same attention, moving users into action through authority and relevance in our writing. In the end, this evocation of emotion and targeted writing will make your users brand ambassadors and brand advocates for your business.

OUR BRANDING PROCESS

I

CONDUCT BRAND RESEARCH

II

EVALUATE & CLARIFY MESSAGING STRATEGY

III

CONSTRUCT BRAND IDENTITY

IV

CREATE TOUCHPOINTS

V

MANAGEMENT OF ASSETS

OUR CONTENT STRATEGY DEVELOPMENT PROCESS

I

CONTENT DISCOVERY

II

CONTENT AUDIT & ANALYSIS

III

DETERMINE STRATEGY

IV

CONTENT CREATION

V

MANAGEMENT OF ASSETS

PACKAGE PLANS

ESSENTIAL

£500/MONTH + VAT

-

15 hrs minimum inclusive marketing a month

Campaign setup & execution

Optimisation & management

Content copy enhancement

Google Analytics tracking/reporting

Monthly meetings


Min 30-day agreement

*Rolling monthly arrangement available; package excludes ad spend above monthly cap

KICK-STARTER

£750/MONTH + VAT

-

30 hrs minimum inclusive marketing a month

Campaign setup & execution

Optimisation & management

Full SEO content copywriting

Google Analytics tracking/reporting

Monthly meetings


Min 30-day agreement

*Rolling monthly arrangement available; package excludes ad spend above monthly cap

PROFESSIONAL

£1250/MONTH + VAT

-

50 hrs minimum inclusive marketing a month

Digital strategy planning

Campaign setup & execution

Optimisation & management

Full SEO content copywriting

Google Analytics tracking/reporting

Weekly meetings


Min 30-day agreement

*Rolling monthly arrangement available; package excludes ad spend above monthly cap

SUPREME

£2500/MONTH + VAT

-

85 hrs minimum inclusive marketing a month

Digital strategy planning

On-call consultation

Campaign setup & execution

Optimisation & management

Full SEO content copywriting

Google Analytics tracking/reporting

Weekly meetings


Min 30-day agreement

*Rolling monthly arrangement available; package excludes ad spend above monthly cap

Book your discovery session now