Branding & Content Marketing
Brands that harbour trust. content that drives engagement.
Digi Digs approaches its branding and content strategy from a standpoint of authenticity designed to create an identity that harbours a sense of humanism, trust, and authority in the mind of the user, whilst constantly thinking about your target customer and what they expect from your brand.
We want the consumer to see your brand and business as an industry authoritative they can talk to, not a corporate entity they make purchases from. If your customers see you as approachable and trustworthy, they're more likely to not only purchase, but stick around.
Copywriting for our content strategy bolsters your branding. We create content that 1) has on-brand language, 2) is audience-specific, 3) is search engine optimised. Our overall content strategy is based around the Google principle of E.A.T - effectiveness, authoritativeness, and trustworthiness.
Together, these create a consistent, audience-specific, measured strategies that will establish you as a preferred business over your competitors.
Developing a content strategy that's effective is long-run game, but doing it right has a profound impact. Whether it's short or long form blog content, curated social media, video, infographics & product info packs, eBooks or whitepapers, we'll identify what the best content is for your audience, and write that content for them.
Digi Digs differs from generic content strategy because we have perfected the science of tapping into the empathy and more broadly, the human experience, translating this into our data-driven, audience-targeted content strategies.
Today, user attention is a commodity, and our research-based content strategies are crafted to catch and hold that same attention, moving users into action through authority and relevance in our writing. In the end, this evocation of emotion and targeted writing will make your users brand ambassadors and brand advocates for your business.
OUR BRANDING PROCESS
I
CONDUCT BRAND RESEARCH
II
EVALUATE & CLARIFY MESSAGING STRATEGY
III
CONSTRUCT BRAND IDENTITY
IV
CREATE TOUCHPOINTS
V
MANAGEMENT OF ASSETS
OUR CONTENT STRATEGY DEVELOPMENT PROCESS
I
CONTENT DISCOVERY
II
CONTENT AUDIT & ANALYSIS
III
DETERMINE STRATEGY
IV
CONTENT CREATION
V
MANAGEMENT OF ASSETS
PACKAGE PLANS
ESSENTIAL
£500/MONTH + VAT
-
15 hrs minimum inclusive marketing a month
Campaign setup & execution
Optimisation & management
Content copy enhancement
Google Analytics tracking/reporting
Monthly meetings
Min 30-day agreement
*Rolling monthly arrangement available; package excludes ad spend above monthly cap
KICK-STARTER
£750/MONTH + VAT
-
30 hrs minimum inclusive marketing a month
Campaign setup & execution
Optimisation & management
Full SEO content copywriting
Google Analytics tracking/reporting
Monthly meetings
Min 30-day agreement
*Rolling monthly arrangement available; package excludes ad spend above monthly cap
PROFESSIONAL
£1250/MONTH + VAT
-
50 hrs minimum inclusive marketing a month
Digital strategy planning
Campaign setup & execution
Optimisation & management
Full SEO content copywriting
Google Analytics tracking/reporting
Weekly meetings
Min 30-day agreement
*Rolling monthly arrangement available; package excludes ad spend above monthly cap
SUPREME
£2500/MONTH + VAT
-
85 hrs minimum inclusive marketing a month
Digital strategy planning
On-call consultation
Campaign setup & execution
Optimisation & management
Full SEO content copywriting
Google Analytics tracking/reporting
Weekly meetings
Min 30-day agreement
*Rolling monthly arrangement available; package excludes ad spend above monthly cap