The Urgency of Personalization in Digital Marketing
Today, 80% of consumers will engage in business with a company if they offer personalized experiences, yet only 45% of marketers believe they're using personalization properly in IMCs. In this blog post, our discussion will build on these statistics through an illustration of the importance of personlization in the digital era, but more importantly a detailing of the foremost online personalization practices to effectively enhance customer relationships. An Incredibly Brief H